Globally, companies irrespective of their sizes, use envelopes to communicate and share important documents with their customers and stakeholders. While some companies use the plain white or brown envelopes, others create customised branded envelopes.
Example of a custom C4 Envelope
Before getting to the benefits of a branded envelope, it’s important to understand the role of branding. Branding creates an image that identifies a product or service uniquely it from its competitors. Be it in product packaging, advertising or in the online world as well, brands put in a lot of effort & money to differentiate themselves in the minds of their customers. It is important that these branding elements are included in your business stationery to help customers identify your company.
Envelopes are an element of business communication as they may be sent out to customers on a regular basis. Customers and stakeholders are able to get a feel of the brand through these branded envelopes, be it DL envelopes or C4 envelopes.
Benefits of a custom branded envelope
a) Credibility When important documents like contracts, invoices & legal documents are sent to a customer, a customised envelope adds credibility. The person receiving the letter or document is more likely to react positively if the envelope has the company’s branding.
b) Flexibility Envelopes are available in a variety of shapes and sizes. If your business sends out large letters or brochures regularly, we recommend using branded C4 envelopes. Unlike plain store bought envelopes which are only available in a few standard sizes, custom branded envelopes can be made in various sizes – C4, C5 or DL envelopes.
c) Creativity By choosing custom envelopes a brand can create a channel to showcase its creativity. Print a message about your latest marketing campaign, focus service or highlight your contact details. All this can be done effectively with customised envelopes.
d) Interesting This is an important benefit for businesses who send out sales materials like brochures & flyers. A customer generally receives a lot of junk mail in the post. It may be challenging to motivate a customer to open your letter. If the envelope looks interesting and well branded, there is a better chance yours gets looked at.
Order effective customised envelopes for your business from Envelope Printing. We are the market leaders in supplying printed envelopes across Australia. We have an extensive range of envelopes available, and can also manufacture speciality products tailor-made to individual requirements. Contact us today on 1300 554 690.